Antonia's A-level Media Blog

  1) Give an example from film or television that uses Todorov's narrative structure of equilibrium, disequilibrium and new equilibrium.  Steven Universe: The Movie 3) Provide  three  different examples from film or television of characters that fit Propp's  hero  character role. Peter Parker (Spider-Man) Tanjiro Kamado (Demon Slayer) Agatha (school for good and evil) 4) Give an example of a  binary opposition . "School for Good and Evil" is an example. it is based on directl antonyms, Evil vs Good 5) What example is provided in the Factsheet for the way narratives can emphasise  dominant ideologies  and values?  The winner often represents the dominant ideas and values of our culture. When the policeman captures the criminal in a crime drama– the ideology of the value of law and order is emphasised. 6) Why do  enigma  and  action codes  (Barthes) offer gratifications for audiences? They provide the emotional high spo...

  Read   Media Factsheet 03 - Genre: Categorising texts   and answer the following questions: 1) What example is provided of why visual iconographies are so important? News broadcast 2) What examples are provided of the importance of narrative in identifying genre?  Independence Day (1996: dir. R. Emmerich),  Deep Impact (1998: M. Leder) and, more recently, The Day After  Tomorrow (2004: dir. R. Emmerich). 3) What are the different ways films can be categorised according to Bordwell?  Period or Country, e.g. US films of the 1930s Director / Star, e.g. Ben Stiller Films Technical Process, e.g. Animation Style, e.g. German Expressionism; Series, e.g. Bond; Audience, e.g. Family Films 4) List three ways genre is used by audiences.  Using their prior knowledge of the genre to anticipate whether or not they are likely to enjoy a text.   Able to compare a text through its shared characteristics with another. Use their knowledge of ge...

  Full Name Blog URL received First blog task - 10 Questions Media Consumption Audit Semiotics blog tasks MIGRAIN Reading an Image Reception theory Folder check Blog feedback and learner response WHITE, Antonia   WWW: Your blog is 100% up-to-date and you’ve made such a great start in Media – well done! I really like the answers to your opening questions – the only surprise is that you got a 5 in GCSE Media. I’m surprised it wasn’t higher and I totally agree we want to be aiming for a B+ grade in A Level Media. It’s great to see you are using and highlighting media terminology already and building on what you’ve learned at GCSE. Now we want to add the depth, detail and theory that can open up those top grades at A Level.    EBI: As discussed, if you want to aim for the top grades it’s all about adding depth and detail to your blog answ...

The  verbal code  “I am what I am” connotes acceptance and shows that RBK is possibly trying to send a message to be accepted who you are and to not be shamed. But an  oppositional reading  could be that they support gang violence and think it is ok. The finger prints is an  enigma code  connotes identity, criminal which makes it seem like RBK supports this which is unconventional for a brand. However the  hegemantic reading  could be that they are authentic and open minded for people in different situtations. The  setting  of the photo (at the beach) could convey a message that you could be “fit” anywhere no matter the location being fit is possible. This could be, as a  dominant reading , motivating their  target audience  to work out and be fit. 2) What are the definitions of 'encoding' and 'decoding'?  encoding:  constructing a message using a shared code and language. decoding: Someone else can then read it...

  Technical codes: - Low-key top lighting Is used and it creates pitch black shadows all around him focusing on her facial features and expression (Intensely glaring at the camera). - Close up camera sho t on 50 cent, therefore hyper focusing on him showing that he is the star and the main topic of the ad -The monochrome choice of editing towards the ad could connote that it is trying to send one clear message so it being ‘black and white’ strongly shows that as an attempt to stop it from being polysemic Written or verbal codes:  - The verbal code “I am what I am” connotes acceptance and shows that RBK is possibly trying to send a message to be accepted who you are and to not be shamed. But an  oppositional reading could be that they support gang violence and think it is ok. - “Take advantage of today because tomorrow is not promised” could be representing how 50 cent nearly lost his life and now is very grateful he can enjoy his days on earth. The message this media c...