Daily Mail CSP

 Daily Mail and Mail Online analysis 


Use your own purchased copy or our scanned copy of the Brexit edition from January 2020 plus the notable front pages above to answer the following questions - bullet points/note form is fine.

1) What are the most significant front page headlines seen in the Daily Mail in recent years?
  • "A new dawn for Britain"
  • "Many loved ones will die" - Boris Johnson and COVID
  • "Duty means everything" - Royal Family when Meghan and Harry left

2) Ideology and audience: What ideologies are present in the Daily Mail? Is the audience positioned to respond to stories in a certain way?
  • The idea that we are 'finally' free now that we've left the EU
  • It is written in a positive light which positions the audience to act in a celebratory positive way

3) How do the Daily Mail stories you have studied reflect British culture and society?
  • They are about British politics such as Brexit, the Royal Family, and the Prime ministers

Now visit Mail Online and look at a few stories before answering these questions:

1) What are the top five stories? Are they examples of soft news or hard news? Are there any examples of ‘clickbait’ can you find?
  • Israel killed Iranian leader - Hard News
  • Meningitis deaths - Hard News
  • Medical Miracle - Soft News
  • Drunk exclusive Hollywood Party - Soft News
  • Starmer denies trumps claim - Hard News

CLICK BAIT

"EXCLUSIVE: The unpleasant wedding day comments from the Wrights that upset the Keegan family and what Michelle REALLY thinks of mother-in-law Carol... insiders reveal shocking behaviour"

2) To what extent do the stories you have found on MailOnline reflect the values and ideologies of the Daily Mail newspaper?
Represents how it is a mid-market paper with the combination of both hard and soft news.

3) Think about audience appeal and gratifications: why is MailOnline the most-read English language newspaper website in the world? How does it keep you on the site?
  • Short stories 
  • Click bait
  • headlines on the right


Factsheet 175 - Case Study: The Daily Mail (Part 1)

Read Media Factsheet 175: Case Study: The Daily Mail (Part 1) and complete the following questions/tasks. Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets or online here (you'll need your Greenford Google login).

1) What news content generally features in the Daily Mail?
A combination of  serious journalism and entertainment

2) What is the Daily Mail’s mode of address? 
Creating a relationship between audience and producers

3) What techniques of persuasion does the Daily Mail use to attract and retain readers?
  • Bribery - offering their readers vouchers or coupons if they keep reading
  • Longevity - reminding audience of their childhood and how longstanding of a newspaper they are so that they build trust 
  • Emotional techniques - humour/hyperbole

4) What is the Daily Mail’s editorial stance?
Traditionally conservative 
They often criticise the labour party

5) Read this brilliant YouGov article on British newspapers and their political stance. Where does the Daily Mail fit in the overall picture of UK newspapers? 
Right wing newspaper


Factsheet 177 - Case Study: The Daily Mail (Part 2)

Now read Media Factsheet 177: Case Study: The Daily Mail (Part 2) and complete the following questions/tasks. Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets or online here (you'll need your Greenford Google login).

1) How did the launch of the Daily Mail change the UK newspaper industry?
He raised revenue from carefully targeted marketing and developed national distribution on a larger scale than previously existed. The impact on the newspaper was seen in the way information was presented; the Daily Mail employed shorter bite-size boxes of information see in the magazine-style digests, such as Tit-Bits (1881). This meant that news was presented in shorter articles with clear headlines

2) What company owns the Daily Mail? What other newspapers, websites and brands do they own?
DMGT (Daily Mail and General Trust plc)
Metro
Daily Mail
Mail Online
Mail on Sunday
Mail Today
Wowcher

3) Between 1992 and 2018 the Daily Mail editor was Paul Dacre. What is Dacre’s ideological position and his view on the BBC?
Dacre supported liberal politics covering student sit-ins, gay rights and drug use.

4) Why did Guardian journalist Tim Adams describe Dacre as the most dangerous man in Britain? What example stories does Adams refer to? 
If you read only the Mail, that idea of “people” against whom all these unpatriotic forces were ranged appears to get narrower and narrower. They are essentially and always, “people like us”.

5) How does the Daily Mail cover the issue of immigration? What representations are created in this coverage?
They have a very negative view on immigration


Factsheet 182 - Case Study: The Daily Mail (Part 3) Industrial Context

Finally, read Media Factsheet 182 - Case Study: The Daily Mail (Part 3) Industrial Context and complete the following questions/tasks. Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets or online here (you'll need your Greenford Google login).

1) What do Curran and Seaton suggest regarding the newspaper industry and society?
They argue that newspapers have to reflect the needs and desires (interests) of the reader in order to maintain circulation and readership. 

2) What does the factsheet suggest regarding newspaper ownership and influence over society?
“it was only when newspapers acquired mass circulations that the position of proprietors underwent a fundamental change.”

3) Why did the Daily Mail invest heavily in developing MailOnline in the 2000s?
It would help the brand reach millions with the internet

4) How does MailOnline reflect the idea of newspapers ‘as conversation’?
We can see that within a single edition there will be competing voices and opinions. A newspaper is informative, but also entertaining, political and reflecting social identities.

5) How many stories and pictures are published on MailOnline?
The digital Daily Mail publishes around 1000 stories, but 10,000 pictures.

6) How does original MailOnline editor Martin Clarke explain the success of the website?
We cover the waterfront. It’s all the news you need to know, all the news you want to know. 

7) How is the priority for stories on the homepage established on MailOnline?
Content is tweaked to appeal to widest readership and encourage the highest clicks. Clarke’s team are able to see how many people are reading a story an any one time, and respond accordingly.

8) What is your view of ‘clicks’ driving the news agenda? Should we be worried that readers are now ‘in control of digital content’?
I don't think we should be worried.

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