OSP assessment: Learner Response

 1. Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).
WWW:
  • Essay is clear and demonstrates knowledge of how both OSP CSP's have adapted to digital convergence
.EBI:
  • Offer more clear examples
  • Reference more audience and industry
  • Refer to other CSP's

2. Read the whole mark scheme for this assessment carefully (posted on your Google Classroom). Identify three specific aspects from Figure 1 (the Bioshock Infinite game cover) that you could have mentioned in your answer (e.g. selection of images, colour scheme, text etc).
  • The cover shows Booker DeWitt, the male protagonist, in a three-quarter pose. He’s holding a gun (slung over his shoulder), with a serious or determined expression.
  • Zeppelin / airship: Connotes an alternate-history, steampunk or early 20th-century technological aesthetic. It emphasizes the “floating city” idea — Columbia is not a typical city, but one suspended in the sky.
  • Myth of American exceptionalism: The burning flag mythologizes America itself — not as purely heroic, but as deeply flawed, possibly self-destructive. It evokes ideas about national identity, pride, and the cost of that pride.

3. Now use the mark scheme to identify three potential points that you could have made in your essay for Question 2 (Jenkins - participatory culture or Curran and Seaton's - concentration of ownership).
  • Music videos structured around layered meanings demonstrate Barthes' theory of polysemy, encouraging multiple interpretations.
  • Highly participatory fan culture reflects Jenkins’ participatory culture & collective intelligence, where audiences co-create meaning and circulate content. Taylor Swift’s online and social media presence arguably supports this with her promotion of a liberal agenda that challenges attitudes towards gender in society and the music industry. The power and influence of Taylor Swift’s fans (‘Swifties’) also shows that a wider range of values and ideologies are now available in the cultural industries thanks to technology and social change.
  • Simultaneous global releases across platforms reflect Curran & Seaton’s theory of concentration of ownership, but Swift subverts this by maintaining strong individual power.

4. Write down two other CSPs from across the course that you could have referenced in your essay which link to digital convergence in relation to production, distribution and consumption and how they have impacted their products.
  • Sephora Black Beauty is Beauty
  • Score Hair Cream
5. Use your exam response, the mark scheme and any other resources you wish to use to write a detailed essay plan for Question 2. Make sure you are planning at least three well-developed paragraphs in addition to an introduction (thesis statement) and conclusion.
  • P1: Introduction defining digital convergence and its influence on the chosen topics
  • P2: Taylor swift- Industry
  • P3: The Voice w reference to Sephora Black Beauty is Beauty
  • P4: Taylor Swift- Audience
  • P5: Conclusion summarising entire essay about the impact the digital convergence has

6. Finally, identify three key areas you plan to revise from the OSP unit before the January mock exams (e.g. CSP elements of media theories) having looked at your feedback from this assessment.

  • Audience
  • Industry
  • Theories

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