Gentlewoman CSP: Audience and Industry

 There are five reasonably short tasks for The Gentlewoman - Audience and Industries plus some optional extension work for those aiming for the very top grades. Create a blogpost called 'The Gentlewoman: Audience and Industries' and work through the following:


1) Media Magazine feature: Pleasures of The Gentlewoman

Go to our Media Magazine archive and read the article on The Gentlewoman (MM84 - page 34). Answer the following questions:

1) What does the article suggest is different about the Gentlewoman compared to traditional women's magazines? 
Traditional women's magazines can be spotted from afar and are created to catch your eye et first glance by looking mesmerizing. The gentlewoman doesn't do that, you'd have to take your time and purposefully be looking for it and then read it to be mesmerized.

2) What representations are offered in the Gentlewoman?  
Womanhood, androgyny, intersectionality/ multiculturalism

3) List the key statistics in the article on the average reader of the magazine. 
Woman: 85%
Ages 28-46: 61%
AB: 47%

4) What is The Gentlewoman Club? 
A community of gentlewoman readers with style and purpose

5) What theorists does it suggest we can apply to the Gentlewoman's club?
Shirkey, Jenkins, Gauntlett

6) What does the writer of article suggest they are getting out of their relationship with the magazine?
High Fashion

7) Who are the team behind the magazine?
Jonkers & Van Benekom (publishers)
4 workers (small team)

8) How does the Gentlewoman use their website and social media to promote the magazine? 
It is free and they keep it "modern"

9) What are the 'creative collaborations' in the magazine? How do they 'spill over into real life'?
"Native Advertising". 
Into special events for their club members/ readers

10) How does the article sum up the audience pleasures of the Gentlewoman? 
It is not for everyone and is very exclusive.


2) The Gentlewoman Media kit

Look through The Gentlewoman's Media Kit and answer the following questions:

1) How does the Media Kit introduce the magazine?
A stylish read unlike any other magazine out there.

2) On the 'Digital' page, what different sections of the website are there and how do these offer opportunities for audience engagement and interaction? 
Library
Club
Magazine
Collaboration
Shop

Leads the audience directly to where they want to read/ engage with. Thus satisfying audience pleasures.

3) What are the audience demographics for The Gentlewoman?
Median age: 32 years old                  Female readers: 85%
22%: 18- 27 yrs old                          Male readers: 15%
61: 28-46 yrs old                              ABC1: 76%
11%: 47- 55 yrs old                          AB: 47%
6%: 56+                                            Average income: 87k

4) What is The Gentlewoman Club and what does it offer readers?
It is a club of gentlewoman readers it offers them exclusivity

5) What Creative Collaborations
An innovative way to communicate a unique brand message through the publication's distinctive editorial voice.

3) D&AD Award Winner feature


1) How is the magazine described?
celebrates modern women of style and purpose, offering an intelligent perspective on fashion through ambitious journalism and photography. 

2) What does it say about the content and design of The Gentlewoman?
That it is unique

3) How are the readers described?
Confident, intelligent and stylish

4) Business of Fashion website feature 

Read this Business of Fashion feature on The Gentlewoman - the magazine that is also a club. If you don't want to sign up to the website (free) then you can access the text of the article on Google Drive here (you'll need your Greenford Google login). Answer the following questions: 

1) What events are listed as part of The Gentlewoman Club?
Tours and book clubs and food

2) Why does it suggest the magazine has managed to 'cut through the clutter'?
It is more concerned with the sartorial fascination with the nuances of dresses than micro fashion tredns and repetitive narratives.

3) How are Gentlewoman Club tickets given out? 
Signing up is free then they get hand picked.

4) What does the article say about The Gentlewoman's relationship with its audience? 
It is sincere and consistent

5) Why are Club events valuable from a digital perspective? 
To engage and grow in reader numbers.

5) Website and social media research

1) Visit The Gentlewoman's website. How does it promote the magazine? 
It doesn't really, it is just plain and simple just like the magazine front cover which in a way does promote it as it represents how they produce and make their products.

2) Visit the magazine page of the website. How much of the magazine is available to view online? Is this a smart marketing technique to sell print copies or is it giving content away for free? 
Not a lot, just its front cover and a summary. It is because if the summary and cover catches the readers eye they'd feel the need to buy the print in order to read it.

3) Look at The Gentlewoman's Twitter feed. What content from the magazine or Club events can you find on there? 
The tours and the talks

4) Go to The Gentlewoman's Instagram page. How does it encourage the audience to engage with the magazine? 
Shows the celebrities/ models used for the front cover along with information.

5) What representations of fashion and gender can you find on their Instagram page? 
All the clothes and poses are very gender neutral, so you can see the associate the identity of the model by how they represent themselves rather than by the outfits.

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