Audience classification

1) Media Factsheet

Read Media Factsheet 232 - Approaches to Studying Audiences. You'll find all our factsheets in our Media Factsheet archive: M:\Resources\A Level\Media Factsheets. You can also access them online here if you use your Greenford Google login. Read the factsheet and answer the following questions:

1) How is audience defined in the Factsheet? 

 

A general term for all of the people who consume media 

2) What does the infographic for Gen Z in the age of Covid-19 suggest about the media Gen Z consumes? 

over half of gen z is consuming significantly more media content after covid-19 than before

3) How do media companies target and measure their audience in the digital age? 

They track data

4) What did the NRS used to do and what does PAMCO do now?

 National Readership Survey  collected demographic information about the audiences of newspapers and put them into social grades

PAMCO collects information on the audience of traditional newspapers, magazines as well as their oline versions

5) How are demographics and psychographics defined in the factsheet? 

Mainstreamer, resigned, struggler, aspirers, succeeders, explorers, reformers.

6) Now read the rest of the factsheet - we'll be studying these theories over the next few lessons. Choose one audience theory you think is interesting and explain why. 

Uses and gratifications theory, because it is interesting to see how producers use all the information they gather for people's data, likes, preferences and situations to create something that will specifically target a group

1) Post the details from your psychographics presentation (details in the blogpost above) to your blog with all details of the couple you created and their media consumption (it needs to be on your blog individually but can be a duplicate of your partner's post).

Introduce your example couple that represents your group: Resigned

1) Make up their names: Richard and Lilith

2) Where do they work/study? Richard works as a librarian and Lilith works in a bank

3) What do they do in their spare time? They walk their two dogs twice a day once at 9am and once at 4pm

They read the times newspaper on actual paper

The watch news channels and eastenders

The do have phones but they only use whatsapp and facebook and google occasionally

2) Reflect on what you have learned about psychographics. Which psychographic groups do you feel best fit YOUR lifestyle and personality? Explain how and why you made your decision and provide evidence justifying this.

I'm a main streamer because I consume the main stream content that is popular at the time - I think that this is good because you stay up to date and be aware of everything going on around the world and seeing and experiencing and change in the development of products.