Antonia's A-level Media Blog

  Create a new blogpost called 'Audience theory 2 - blog tasks' and work through the following tasks: Theory questions and your opinion 1) Social learning theory has been criticised for simplifying the causes of violence in society. Do you think the media is responsible for anti-social behaviour and violence? No, I think the media allowed people to be more social as it allows them to connect with people who they'd possibly never meet in person before hand. However, the media has consequently stumped users ability to socialise in public as we've become so used to the screen. No, I don't agree with the idea that the media causes violence, I'd say it more gives ideas rather than causes it to occur. For a person to commit a violent act they would have had to already been mentally unstable to copy it.  2) How is social learning theory relevant in the digital age? Are young people now learning behaviour from social media and the internet? Give examples. It is relevant...

  Hypodermic needle model 1) Read this  Mail Online article about the effects of videogames . How does this article link to the hypodermic needle model? It is saying that after playing a certain type of video game for a while will alternate your behaviour and personality, In this case a violent video creates a violent and aggressive personality. 2) How does coverage of the Talk Talk hacking case (see Daily Mail front page below) link to the hypodermic needle model? Why might someone  criticise  this front page?  It links to the theory becasue, again, it suggest the teen is violent because it plays the video game all day. Someone might criticize this because they reject the idea that the its the video games fault and would problem question the parent of the child' way of parenting. 3) What do  you  think of the hypodermic needle theory? Do audiences believe everything they see in the media? I do agree that it is ignorant and assume that audiences believ...

  1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). WWW: This is a very solid first assessment and q3 is excellent EBI: Social and cultural context  2) Read  the mark scheme for this assessment  carefully. Identify at least  one  potential point that you missed out on for each question in the assessment. Speak about todorov equillibrium theory in question 1 3) Read this  exemplar response  from a previous Year 12 (an A grade) - note this was a slightly different paper in terms of the question wording and also had an additional question 4 (we've updated it to better reflect recent exams).  Identify at least  one  potential point for questions 1-3 from this student's paper that you could have mentioned in your assessment.   1) Added an introduction, Develop answer and point. 2) Compare within paragraph, "connotes", "suggests" 3) Quote the theorists ins...

1) Media Factsheet Read  Media Factsheet 232 -  Approaches to Studying Audiences.  You'll find all our factsheets in our Media Factsheet archive: M:\Resources\A Level\Media Factsheets. You can also  access them online here if you use your Greenford Google login .  Read the factsheet and a nswer the following questions: 1) How is audience defined in the Factsheet?    A general term for all of the people who consume media  2) What does the infographic for Gen Z in the age of Covid-19 suggest about the media Gen Z consumes?  over half of gen z is consuming significantly more media content after covid-19 than before 3) How do media companies target and measure their audience in the digital age?  They track data 4) What did the NRS used to do and what does PAMCO do now?   National Readership Survey  collected demographic information about the audiences of newspapers and put them into social grades PAMCO collects information on the a...