Industries: Appeal of print
Work through the following tasks to complete your work on magazines. You will find the reading gives you a brilliant insight into a vital aspect of media - the power of independent institutions. 1) Writer's Edit journal article Read this excellent Writer's Edit academic journal article on the independent magazine industry and answer the following questions: 1) What is the definition of an independent print magazine? A magazine published without financial support 2) What does Hamilton (2013) suggest about independent magazines in the digital age? Small printed magazines are growing faster Calls it a global niche 3) Why does the article suggest that independent magazines might be succeeding while global magazine publishers such as Bauer are struggling? They are using the digital media to their advantage unlike Bauer 4) What does the article suggest about how independent publishers use digital media to target their niche audiences? With strong collaboration 5) Why is it ...