Antonia's A-level Media Blog

 Introduction to marketing Representation of women in advertising Gauntlett and masculinity Sour hair cream csp intro to postcolonialism sephora black beauty is beauty csp

 Work through the following tasks to make sure you're an expert on the Sephora CSP and particularly the wider social and cultural contexts. Wider reading on Sephora Black Beauty Is Beauty Read these articles on the Sephora campaign:  The Drum: Black Beauty is Beauty by RGA Glossy: Sephora celebrates Black beauty in new digital and TV campaign Refinery29: Sephora’s ‘Black Beauty Is Beauty’ Short Film Celebrates Black Innovation Complete the following questions/tasks: 1) What was Sephora trying to achieve with the campaign? Wider black audience and to make it known they are not racist (You could argue) 2) What scenes from the advert are highlighted as particularly significant in the articles?  A beauty parlor, a drag show dressing room, and a Black mother with her daughter. 3) As well as YouTube, what TV channels and networks did the advert appear on? BET, OWN, Hulu, HBO max 4) Why does the Refinery29 article suggest the advert 'doesn't feel performative'?...

  Create a new blog post called 'Advertising: Postcolonialism blog tasks'. Read ‘The Theory Drop: Postcolonialism and Paul Gilroy’ in MM75  (p28). You'll   find our Media Magazine archive here  - remember you'll need your Greenford Google login to access. Answer the following questions on your blog: 1) Look at the first page. What is colonialism - also known as  cultural imperialism?  From the 16th century onwards, European countries effectively got into a race to see how many undiscovered lands they could conquer first, and by ‘undiscovered’ I mean, ‘countries where the indigenous population didn’t have good enough weapons to fight back’. 2) Now look at the second page. What is postcolonialism?  The process of decolonisation gathered speed in the 20th Century and with it, many of the attitudes associated with colonialism began to be challenged. Postcolonialism, like postmodernism, refers less to a time period and more to a critiquing of a school ...