Antonia's A-level Media Blog

  Complete the following tasks and wider reading on the Score hair cream advert and masculinity in advertising. Media Factsheet - Score hair cream Go to our Media Factsheet archive on the Media Shared drive and open Factsheet #188: Close Study Product - Advertising -  Score . Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets. If you need to access this from home  you can download it here  if you use your Greenford login details to access Google Drive. Read the factsheet and answer the following questions: 1) How did advertising techniques change in the 1960s and how does the Score advert reflect this change? Advertising agencies  in the 1960s relied less on market research and leaned more toward creative instinct in planning their campaigns. The “new advertising” of the  1960s took its cue from the visual medium of TV and the popular  posters of the day, which featured large visuals and minimal copy...

  David Gauntlett: academic reading Read  this extract from Media, Gender and Identity by David Gauntlett . This is another university-level piece of academic writing so it will be challenging - but there are some fascinating ideas here regarding the changing representation of men and women in the media. 1) What examples does Gauntlett provide of the "decline of tradition"? Women are no longer seen as house wives or low-status workers Focus on men's emotions, need for advice and problems with masculinity instead of ideas of toughness, stubborn self-reliance, and emotional silence. The whole idea of "tradition" in modern media seems strange and unwanted  2) How does Gauntlett suggest the media influences the way we construct our own identities? He suggest that the media such as television programmes, pop songs, adverts, movies  and the internet all also provide numerous kinds of 'guidance', not necessarily in the obvious form  of advice-giving, but in the...

The following tasks are challenging - some of the reading is university-level but this will be great preparation for the next stage in your education after leaving Greenford. Create a new blogpost called 'Representations of women in advertising' and work through the following tasks. Academic reading: A Critical Analysis of Progressive Depictions of Gender in Advertising Read  these extracts from an academic essay on gender in advertising by Reena Mistry . This was originally published in full in David Gauntlett's book 'Media, Gender and Identity'. Then, answer the following questions: 1) How does Mistry suggest advertising has changed since the mid-1990s? The gender and sexual  orientation of the subject(s) are markedly (and purposefully) ambiguous. 2) What kinds of female stereotypes were found in advertising in the 1940s and 1950s? Keeping house and raising  children' Washing machines and convenience foods. 3) How did the increasing influence of clothes and ma...

  Create a new blog post called 'Advertising: Introduction to advertising blog tasks'. Read ‘Marketing Marmite in the Postmodern age’ in MM54  (p62). You'll  find our Media Magazine archive here  - remember you'll need your Greenford Google login to access. You may also want to re-watch the Marmite Gene Project advert above. Answer the following questions on your blog: 1) How does the Marmite Gene Project advert use narrative? Apply some narrative theories here. The advert creates contrast between people who hate and the people who love marmite.This is binary opposition (Levi Strauss) and the audience then purchases the item to place themselves on a side.  2) What persuasive techniques are used by the Marmite advert? It has an emotional appeal, its advert is different from other advertisement as it acknowledges that people hate it. It shows that they are aware of their product not being for everyone and uses this knowledge to make the audience want to find ...