Antonia's A-level Media Blog

  Read  Playing With The Past: Post-feminism and the Media  ( MM40 , page 64 -  our Media Magazine archive is here ). This is a great example of sophisticated media analysis and an indication of the level we want to be writing at by the end of the two-year course. 1) What examples are provided from the two texts of the 'male gaze' (Mulvey)? Beyonces music video where she objectifies herself on camera intentionally for the male gaze. And the show Pan am. 2) Do texts such as these show there is no longer a need for feminism or are they simply sexism in a different form? Beyonce presents herself like that in order to empower women and express her sexuality. Some people, as an oppositional reading, may see it as sexist but many see it as empowering. This presents sexism in a different way but feminism is still necessary. 3) Choose three words/phrases from the glossary of the article and write their definitions on your blog. Feminism – A movement aimed at defining, estab...

  Everyday Sexism Watch the Everyday Sexism TED talk from Laura Bates (linked above) and answer the following questions: 1) Why did Laura Bates start the Everyday Sexism project? So women and men could share their experience of the times they were treated unequal. 2) How does the Everyday Sexism project link to the concept of post-feminism? Is feminism still required in western societies? Everyday sexism proves that we are not in a post-feminism state. Feminism is still required because certain acts and unequal behaviours are very normalised to the point that it is seen as weird or out of the ordinary to mention or speak up about because it is "not that deep" 3) Why was new technology essential to the success of the Everyday Sexism project? Many people from around the world and different ages and disabilities were able to connect and share their experiences through the use of technology. That would've been harder without new technology. 4) Will there be a point in the fut...

  Read the Media Magazine feature 'Representation old and new'. This is in MM51 on page 6 - go to  our Media Magazine archive  to find the article. Complete the following tasks: 1) Why is representation an important concept in Media Studies? The word representation itself holds  a clue to its importance. When we see  a person, place, object or idea being  represented in a media text, it has in  some way been mediated by the very  act of representation. A representation is  a re-presentation 2) How does the example of Kate Middleton show the way different meanings can be created in the media? The meanings in the media are constructed. If Kate knew about the image being taken, her posture, clothes and behaviours would all be a certain way because she has a reputation to maintain, however, if she didn't know her and her  team wouldn't have any control over that which can then let you argue that she is being her natural self in the phot...

  Contemporary Media Regulation. Our Media Factsheet archive can be found at M:\Resources\A Level\Media Factsheets.  You can  find it online here - you'll need to log in using your Greenford Google login .  Read the Factsheet and complete the following questions/tasks: 1) What is regulation and why do media industries need to be regulated? Regulation is age ratings. Media industries need to be regulated to ensure audiences who aren't 'qualified' to use or see their products are aware of that. 2) What is OFCOM responsible for? Regulating films and tv shows, radio, telephone services 3) Look at the section on the OFCOM broadcasting code. Which do you think are the three most important sections of the broadcasting code and why? sections 5, 6 and 8. Because it is informative. 4) Do you agree with OFCOM that Channel 4 was wrong to broadcast 'Wolverine' at 6.55pm on a Sunday evening? Why?  No, because its just a superhero film. It is not as bad as other movies with th...

  Ofcom review of PSB in Britain In 2020 Ofcom published its findings from a five year review of public service broadcasting in Britain. Read  the introduction to their report - pages 3-7 . You'll need your Greenford Google login to view the document. 1) Look at page 3. Why is it a critical time for public service broadcasting?  Audience viewing habits continue to change  rapidly and competition from global content providers is ever-increasing. 2) Read page 4. How has TV viewing changed in recent years?  Live broadcast viewing has declined Audiences  audiences increasingly choose to view content at a time that suits them on global online and on-demand content services. 3) Still on page 4, what aspects of PSB do audiences value and enjoy?  Purposes and objectives including trustworthy inofrmation 4) Look at pages 4-5. Find and note down the statistics in this section on how much TV audiences tend to watch and how they watch it.  Viewers and listene...