Antonia's A-level Media Blog

  David Gauntlett: academic reading Read  this extract from Media, Gender and Identity by David Gauntlett . This is another university-level piece of academic writing so it will be challenging - but there are some fascinating ideas here regarding the changing representation of men and women in the media. 1) What examples does Gauntlett provide of the "decline of tradition"? Women are no longer seen as house wives or low-status workers Focus on men's emotions, need for advice and problems with masculinity instead of ideas of toughness, stubborn self-reliance, and emotional silence. The whole idea of "tradition" in modern media seems strange and unwanted  2) How does Gauntlett suggest the media influences the way we construct our own identities? He suggest that the media such as television programmes, pop songs, adverts, movies  and the internet all also provide numerous kinds of 'guidance', not necessarily in the obvious form  of advice-giving, but in the...

The following tasks are challenging - some of the reading is university-level but this will be great preparation for the next stage in your education after leaving Greenford. Create a new blogpost called 'Representations of women in advertising' and work through the following tasks. Academic reading: A Critical Analysis of Progressive Depictions of Gender in Advertising Read  these extracts from an academic essay on gender in advertising by Reena Mistry . This was originally published in full in David Gauntlett's book 'Media, Gender and Identity'. Then, answer the following questions: 1) How does Mistry suggest advertising has changed since the mid-1990s? The gender and sexual  orientation of the subject(s) are markedly (and purposefully) ambiguous. 2) What kinds of female stereotypes were found in advertising in the 1940s and 1950s? Keeping house and raising  children' Washing machines and convenience foods. 3) How did the increasing influence of clothes and ma...

  Create a new blog post called 'Advertising: Introduction to advertising blog tasks'. Read ‘Marketing Marmite in the Postmodern age’ in MM54  (p62). You'll  find our Media Magazine archive here  - remember you'll need your Greenford Google login to access. You may also want to re-watch the Marmite Gene Project advert above. Answer the following questions on your blog: 1) How does the Marmite Gene Project advert use narrative? Apply some narrative theories here. The advert creates contrast between people who hate and the people who love marmite.This is binary opposition (Levi Strauss) and the audience then purchases the item to place themselves on a side.  2) What persuasive techniques are used by the Marmite advert? It has an emotional appeal, its advert is different from other advertisement as it acknowledges that people hate it. It shows that they are aware of their product not being for everyone and uses this knowledge to make the audience want to find ...

  Create a new blog post called ' Media Assessment 2 learner response ' and complete the following tasks: 1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). WWW: Solid assessment with clear potential to go higher. I really like you argument for Q4 so now we need to develop exam technique to maximise marks. EBI: Revise PSB a little. We need to add a little depth to our paragraphs or answers. This may be by presenting an example, evidence, or an alternative perspective. This will open up the top levels of the mark scheme. 2) Read  the mark scheme for this assessment carefully . Identify at least  one  potential point that you missed out on for each question in the assessment. Q1) Excellent analysis of the product that is detailed and critically engages with the nuanced aspects of how media language is used to construct meaning • Excellent and judicious use of the theoretical framework (media ...

Part 1: Media Magazine reading Media Magazine issue 52 has two good articles on Ideology. You need to read those articles ( our  Media Magazine archive is here ) and complete a few short tasks linked to them.  Page 34: The World Of Mockingjay: Ideology, Dystopia And Propaganda 1) Read the article and summarise it in one sentence. The Hunger Games series depicts a dystopian society where the Capitol controls the districts through fear, propaganda, and media manipulation, with Mockingjay Part 1 highlighting the power of media in both oppressing and empowering resistance, symbolized by Katniss Everdeen's transformation into the Mockingjay, a symbol of rebellion. 2) What view of capitalist ideology is presented in the Hunger Games films? The Hunger Games films critique capitalist ideology by highlighting the exploitation and control of the oppressed districts by the wealthy Capitol, using fear, propaganda, and media manipulation to maintain power, while resistance symboliz...

  Task 1: Media Magazine article Read the Media Magazine article on collective identity:  Self-image and the Media  (MM41 - page 6). Our  Media Magazine archive is here . Complete the following tasks on your blog: 1) Read the article and summarise each section in one sentence, starting with the section 'Who are you?' With the decisions we make, whether it is consciously or subconsciously it is creating our identity to present to the outside world. 2) Do you agree with the view that modern media is all about 'style over substance'? What does this expression mean? "Style over substance" means to value appearance more than content. In my opinion this would only be true for the psychographic groups Aspirers (because they are materialistic and believe attractiveness over quality) and explorers (because they are always up to experience something new). It would be wrong to assume most audience fuctions in a 'style over substance way' because that would also...