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OSP assessment: Learner Response

  1. Type up your feedback in   full   (you don't need to write the mark and grade if you want to keep this confidential). WWW: Essay is clear and demonstrates knowledge of how both OSP CSP's have adapted to digital convergence . EBI: Offer more clear examples Reference more audience and industry Refer to other CSP's 2. Read the whole mark scheme for this assessment carefully (posted on your Google Classroom). Identify  three  specific aspects from Figure 1 (the Bioshock Infinite game cover) that you could have mentioned in your answer (e.g. selection of images, colour scheme, text etc). The cover shows Booker DeWitt, the male protagonist, in a three-quarter pose. He’s holding a gun (slung over his shoulder), with a serious or determined expression. Zeppelin / airship: Connotes an alternate-history, steampunk or early 20th-century technological aesthetic. It emphasizes the “floating city” idea — Columbia is not a typical city, but one suspended in the sky. Myth ...
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The Sims: Free Play - Language and representation

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  Create a new blogpost called 'The Sims FreePlay CSP - Language & Representations' and complete the following tasks. Language / Gameplay analysis Watch The Sims: FreePlay trailer and answer the following questions: 1) What elements of gameplay are shown? Relationships (platonic and romantic) activities households character development. 2) What audience is the trailer targeting? Teens 3) What audience pleasures are suggested by the trailer? Personal Identity - avatar and community Personal Relationships - friendships and romance Diversion- activities and game development Now watch this walk-through of the beginning of The Sims FreePlay and answer the following questions: 1) How is the game constructed? Tutorials Diagram of sim needs  Dress up Needing a job Developing own town having a 'Net Worth' creating a sim community 2) What audience is this game targeting? Teen boys and girls Mainly girls because of the more options of clothing items for girls than boys 3) Wha...
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Henry Jenkins: Fandom

 The following tasks will give you an excellent introduction to fandom and also allow you to start exploring degree-level insight into audience studies. Work through the following: Factsheet #107 - Fandom Read  Media Factsheet #107 on Fandom .  Use our Media Factsheet archive on the M: drive Media Shared (M:\Resources\A Level\Media Factsheets) or log into your Greenford Google account to access the link. Read the whole of Factsheet and answer the following questions: 1) What is the definition of a fan? People who devote themselves to their favourite media text or person. 2) What the different types of fan identified in the factsheet? Hard core, Newbie, Anti-fan 3) What makes a ‘fandom’? Fandoms exhibit a ‘passion that binds enthusiasts in the manner of people who share a secret — this secret just happens to be shared with millions of others.’ 4) What is Bordieu’s argument regarding the ‘cultural capital’ of fandom? Dominant social forms are used to reinforce existing hier...
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OSP: Index

  1)  OSP: Clay Shirky - End of Audience blog tasks 2)  OSP: Influencers and celebrity culture 3)  OSP: Taylor Swift CSP - Language and Representations 4)  OSP: Taylor Swift CSP - Audience and Industries  5)  Baseline Assessment learner response 6)  OSP: Postcolonial theory - Gilroy and diasporic identity 7)  OSP: The Voice - blog case study
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CSP: The Voice

  Homepage Go to  the Voice homepage  and answer the following: 1) What news website key conventions can you find on the Voice homepage? Top menu Design & Layout Thumbnail Advertisement Search Icon 2) What are some of the items in the top menu bar and what does this tell you about the content, values and ideologies of the Voice? Range of content from hard news to soft news such as 'sport', 'entertainment' and 'opinion' in order to appeal to the audience. 3) Look at the news stories on the Voice homepage. Pick  two  stories and explain why they might appeal to the Voice's target audience.  Black history month news- it is black history month in the UK so it makes sense that will be one of the main stories Black women's health because that is a recurring problem and spoken about topic in the news as well as it focuses on its affect to black people which is what The Voice is about. 4) How is narrative used to encourage audience engagement with the Voic...
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Baseline assessment: Learner Response

  1) Type up your feedback in   full  (you don't need to write the mark and grade if you want to keep this confidential). WWW: Excellent response to q1  EBI: Q2- consider how useful the media effects theories are when analysing the CSPs in relation to context. Q3- Mostly secure knowledge of both magazine CSPs; needs more industries + examples to reference from both CSPs 2) Focusing on the BBC  Newsbeat  question, write three ways it helps to fulfil the BBC's mission statement that you  didn't  include in your original assessment answer. Use the mark scheme for ideas. The news topics in a Newsbeat bulletin tend to offer entertainment to listeners. Although the top story will usually be serious (hard news) every Newsbeat bulletin will contain some sport or entertainment content which helps to fulfil the remit to entertain. For example, Newsbeat will contain pretty extensive reports from major sporting events such as Wimbledon or the World Cup ...
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Paul Gilroy

  Go to our Media Factsheet archive on the Media Shared drive and open  Factsheet 170: Gilroy – Ethnicity and Postcolonial Theory . Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets or you can  access it online here  using your Greenford Google login. Read the Factsheet and complete the following questions/tasks: 1) How does Gilroy suggest racial identities are constructed? Historically constructed formed by colonization. 2) What does Gilroy suggest regarding the causes and history of racism? Racial differences and racial identities are the product of racial oppression. Racism causes race. 3) What is ethnic absolutism and why is Gilroy opposed to it? A line of thinking which sees humans as apart of different ethnic compartments, with race as the basis of human differentiation.  He opposes it as it is a counter to his argument that racism causes race. 4) How does Gilroy view diasporic identity? Diasporas are considere...
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