Antonia's A-level Media Blog

  1) Add your finished magazine cover as a JPEG image. 2) Type up your feedback from your teacher. If you've received this by email, you can copy and paste it across - WWW and EBI. You don't need to include a mark or grade if you don't want to. WWW : This cover has some very good elements without quite reaching the top levels of the coursework mark scheme. It’s brilliant to see a carefully constructed cover image that is very deliberately planned and executed. Indeed, your research and planning is a real strength and this will massively help you in the real coursework next year. The image is striking and directly addresses the audience – although for Vogue perhaps needs to have more clothing/fashion visible. Your evaluation picks out the missing bar code (which I’m pretending is there!) and generally reflects well in terms of the central image photoshoot and what you could do differently in future.   EBI : The challenge in terms of moving towards the top level is around...

  Create a new blog post called ' Advertising assessment learner response ' and complete the following tasks: 1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). WWW: Q3 is excellent and lots of good points throughout. EBI: Clarity of expression, including when applying theory. 2) Read  the whole mark scheme for this assessment carefully . Identify at least  one  potential point that you missed out on for each question in the assessment. Question 2 Hypermasculine representation reflects traditional view of gender roles in 1950s and 1960s. Emphasis on traditional hegemonic masculinity perhaps a reaction against the gains made by  women during the 1960s culminating in the Equal Pay Act in 1970. Representation of women in the Score advert reflects the changing role of women in the1960s to some extent. This is no longer the stereotypical 1950s housewife but still areductive, exploitati...

Magazine practical production: tasks Create a blogpost called ' Magazine practical task research and planning ' and complete the following tasks: Research 1) Use Google to research potential magazines that you could use as your brand/design for this project.  Create a shortlist of  three  potential magazines and upload an example front cover from each one. We recommend looking at lifestyle magazines or a similar genre as these are more achievable to re-create. 2) Choose  one  of the three magazine brands to use for your project e.g GQ, Vogue or The Gentlewoman. Then f ind  three  different front covers for your chosen magazine and embed them in your blogpost. Analyse the fonts, colours and typical design. What is the language or writing style? How are the cover lines written? What camera shot is generally used for the cover image? You need to become an expert in the design and construction of this magazine and its branding. Planning 1) In your blogpost...

 Introduction to marketing Representation of women in advertising Gauntlett and masculinity Sour hair cream csp intro to postcolonialism sephora black beauty is beauty csp

 Work through the following tasks to make sure you're an expert on the Sephora CSP and particularly the wider social and cultural contexts. Wider reading on Sephora Black Beauty Is Beauty Read these articles on the Sephora campaign:  The Drum: Black Beauty is Beauty by RGA Glossy: Sephora celebrates Black beauty in new digital and TV campaign Refinery29: Sephora’s ‘Black Beauty Is Beauty’ Short Film Celebrates Black Innovation Complete the following questions/tasks: 1) What was Sephora trying to achieve with the campaign? Wider black audience and to make it known they are not racist (You could argue) 2) What scenes from the advert are highlighted as particularly significant in the articles?  A beauty parlor, a drag show dressing room, and a Black mother with her daughter. 3) As well as YouTube, what TV channels and networks did the advert appear on? BET, OWN, Hulu, HBO max 4) Why does the Refinery29 article suggest the advert 'doesn't feel performative'?...

  Create a new blog post called 'Advertising: Postcolonialism blog tasks'. Read ‘The Theory Drop: Postcolonialism and Paul Gilroy’ in MM75  (p28). You'll   find our Media Magazine archive here  - remember you'll need your Greenford Google login to access. Answer the following questions on your blog: 1) Look at the first page. What is colonialism - also known as  cultural imperialism?  From the 16th century onwards, European countries effectively got into a race to see how many undiscovered lands they could conquer first, and by ‘undiscovered’ I mean, ‘countries where the indigenous population didn’t have good enough weapons to fight back’. 2) Now look at the second page. What is postcolonialism?  The process of decolonisation gathered speed in the 20th Century and with it, many of the attitudes associated with colonialism began to be challenged. Postcolonialism, like postmodernism, refers less to a time period and more to a critiquing of a school ...