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Henry Jenkins: Fandom

 The following tasks will give you an excellent introduction to fandom and also allow you to start exploring degree-level insight into audience studies. Work through the following: Factsheet #107 - Fandom Read  Media Factsheet #107 on Fandom .  Use our Media Factsheet archive on the M: drive Media Shared (M:\Resources\A Level\Media Factsheets) or log into your Greenford Google account to access the link. Read the whole of Factsheet and answer the following questions: 1) What is the definition of a fan? People who devote themselves to their favourite media text or person. 2) What the different types of fan identified in the factsheet? Hard core, Newbie, Anti-fan 3) What makes a ‘fandom’? Fandoms exhibit a ‘passion that binds enthusiasts in the manner of people who share a secret — this secret just happens to be shared with millions of others.’ 4) What is Bordieu’s argument regarding the ‘cultural capital’ of fandom? Dominant social forms are used to reinforce existing hier...
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OSP: Index

  1)  OSP: Clay Shirky - End of Audience blog tasks 2)  OSP: Influencers and celebrity culture 3)  OSP: Taylor Swift CSP - Language and Representations 4)  OSP: Taylor Swift CSP - Audience and Industries  5)  Baseline Assessment learner response 6)  OSP: Postcolonial theory - Gilroy and diasporic identity 7)  OSP: The Voice - blog case study
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CSP: The Voice

  Homepage Go to  the Voice homepage  and answer the following: 1) What news website key conventions can you find on the Voice homepage? Top menu Design & Layout Thumbnail Advertisement Search Icon 2) What are some of the items in the top menu bar and what does this tell you about the content, values and ideologies of the Voice? Range of content from hard news to soft news such as 'sport', 'entertainment' and 'opinion' in order to appeal to the audience. 3) Look at the news stories on the Voice homepage. Pick  two  stories and explain why they might appeal to the Voice's target audience.  Black history month news- it is black history month in the UK so it makes sense that will be one of the main stories Black women's health because that is a recurring problem and spoken about topic in the news as well as it focuses on its affect to black people which is what The Voice is about. 4) How is narrative used to encourage audience engagement with the Voic...
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Baseline assessment: Learner Response

  1) Type up your feedback in   full  (you don't need to write the mark and grade if you want to keep this confidential). WWW: Excellent response to q1  EBI: Q2- consider how useful the media effects theories are when analysing the CSPs in relation to context. Q3- Mostly secure knowledge of both magazine CSPs; needs more industries + examples to reference from both CSPs 2) Focusing on the BBC  Newsbeat  question, write three ways it helps to fulfil the BBC's mission statement that you  didn't  include in your original assessment answer. Use the mark scheme for ideas. The news topics in a Newsbeat bulletin tend to offer entertainment to listeners. Although the top story will usually be serious (hard news) every Newsbeat bulletin will contain some sport or entertainment content which helps to fulfil the remit to entertain. For example, Newsbeat will contain pretty extensive reports from major sporting events such as Wimbledon or the World Cup ...
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Paul Gilroy

  Go to our Media Factsheet archive on the Media Shared drive and open  Factsheet 170: Gilroy – Ethnicity and Postcolonial Theory . Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets or you can  access it online here  using your Greenford Google login. Read the Factsheet and complete the following questions/tasks: 1) How does Gilroy suggest racial identities are constructed? Historically constructed formed by colonization. 2) What does Gilroy suggest regarding the causes and history of racism? Racial differences and racial identities are the product of racial oppression. Racism causes race. 3) What is ethnic absolutism and why is Gilroy opposed to it? A line of thinking which sees humans as apart of different ethnic compartments, with race as the basis of human differentiation.  He opposes it as it is a counter to his argument that racism causes race. 4) How does Gilroy view diasporic identity? Diasporas are considere...
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Taylor Swift: Audience & Industries

  Audience Background and audience wider reading Read  this Guardian feature on stan accounts and fandom . Answer the following questions: 1) What examples of fandom and celebrities are provided in the article? Lady Gaga: Little Monsters Beyonce: Beehive Taylor Swift: Swifties Nicki Minaj: Barbs 2) Why did Taylor Swift run into trouble with her fanbase?  Ticketmaster got locked out. 3) Do stan accounts reflect Clay Shirky's ideas regarding the 'end of audience'? How?  Yes, because they have the power to determine how people are see and how they're treated. Read  this Conversation feature on the economics of Taylor Swift fandom . Answer the following questions:  1) What do Taylor Swift fans spend their money on?  Albums, merchandise and concert tickets. 2) How does Swift build the connection with her fans? Give examples from the article. She memorises facts about each fan and sends fans surprise gifts. 3) What have Swifties done to try and get Taylor Sw...
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OSP: Taylor Swift CSP- Language and Representations

  Narrative Go to  our Media Magazine archive  (issue  MM79 ) and read the feature All Too Well on Taylor Swift and how she controls her own narrative. Answer the following questions:  1) Why is Taylor Swift re-recording her earlier albums?  Because a record company bought all her music and she was unable to buy it back and make it her own, so she re-recorded all her music so that she owns all her songs again. 2) Why did Taylor Swift choose to make the short film 'All Too Well'?  To push her professional creative boundaries for the sake of her art and story telling. 3) What other examples are provided in the article of Taylor Swift using media to construct her own image?  She directs and writes all her own content/ creations. She makes public and people aware of her haters and her fallouts Her albums Taylor Swift textual analysis Work through the following tasks to complete your textual analysis of Taylor Swift's website and social media.  1)...
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