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Baseline assessment: Learner Response

  1) Type up your feedback in   full  (you don't need to write the mark and grade if you want to keep this confidential). WWW: Excellent response to q1  EBI: Q2- consider how useful the media effects theories are when analysing the CSPs in relation to context. Q3- Mostly secure knowledge of both magazine CSPs; needs more industries + examples to reference from both CSPs 2) Focusing on the BBC  Newsbeat  question, write three ways it helps to fulfil the BBC's mission statement that you  didn't  include in your original assessment answer. Use the mark scheme for ideas. The news topics in a Newsbeat bulletin tend to offer entertainment to listeners. Although the top story will usually be serious (hard news) every Newsbeat bulletin will contain some sport or entertainment content which helps to fulfil the remit to entertain. For example, Newsbeat will contain pretty extensive reports from major sporting events such as Wimbledon or the World Cup ...
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Paul Gilroy

  Go to our Media Factsheet archive on the Media Shared drive and open  Factsheet 170: Gilroy – Ethnicity and Postcolonial Theory . Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets or you can  access it online here  using your Greenford Google login. Read the Factsheet and complete the following questions/tasks: 1) How does Gilroy suggest racial identities are constructed? Historically constructed formed by colonization. 2) What does Gilroy suggest regarding the causes and history of racism? Racial differences and racial identities are the product of racial oppression. Racism causes race. 3) What is ethnic absolutism and why is Gilroy opposed to it? A line of thinking which sees humans as apart of different ethnic compartments, with race as the basis of human differentiation.  He opposes it as it is a counter to his argument that racism causes race. 4) How does Gilroy view diasporic identity? Diasporas are considere...
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Taylor Swift: Audience & Industries

  Audience Background and audience wider reading Read  this Guardian feature on stan accounts and fandom . Answer the following questions: 1) What examples of fandom and celebrities are provided in the article? Lady Gaga: Little Monsters Beyonce: Beehive Taylor Swift: Swifties Nicki Minaj: Barbs 2) Why did Taylor Swift run into trouble with her fanbase?  Ticketmaster got locked out. 3) Do stan accounts reflect Clay Shirky's ideas regarding the 'end of audience'? How?  Yes, because they have the power to determine how people are see and how they're treated. Read  this Conversation feature on the economics of Taylor Swift fandom . Answer the following questions:  1) What do Taylor Swift fans spend their money on?  Albums, merchandise and concert tickets. 2) How does Swift build the connection with her fans? Give examples from the article. She memorises facts about each fan and sends fans surprise gifts. 3) What have Swifties done to try and get Taylor Sw...
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OSP: Taylor Swift CSP- Language and Representations

  Narrative Go to  our Media Magazine archive  (issue  MM79 ) and read the feature All Too Well on Taylor Swift and how she controls her own narrative. Answer the following questions:  1) Why is Taylor Swift re-recording her earlier albums?  Because a record company bought all her music and she was unable to buy it back and make it her own, so she re-recorded all her music so that she owns all her songs again. 2) Why did Taylor Swift choose to make the short film 'All Too Well'?  To push her professional creative boundaries for the sake of her art and story telling. 3) What other examples are provided in the article of Taylor Swift using media to construct her own image?  She directs and writes all her own content/ creations. She makes public and people aware of her haters and her fallouts Her albums Taylor Swift textual analysis Work through the following tasks to complete your textual analysis of Taylor Swift's website and social media.  1)...
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Influencers and celebrity culture

  1) Media Magazine reading Media Magazine 72 has a feature linking YouTube influencers to A Level media theories. Go to  our Media Magazine archive , click on MM72 and scroll to page 60 to read the article ‘The theory of everything - using YouTubers to understand media theory’. Answer the following questions: 1) How has YouTube "democratised media creativity"? Whether or not the product does ell or is successful is based on the audiences views and enjoyment of the product rather than producers professionally filtering it then publishing it. 2) How does YouTube and social media culture act as a form of cultural imperialism or 'Americanisation'?  Majority of it is ran by America/ American culture. This could be because of the English language being the most dominant globalised language, thus being mainly American culture. 3) How do influencers reinforce capitalist ideologies?      Through their following/ subscribers and affecting algorithms. 4) How can YouT...
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Clay Shirky: End of audience

  Media Magazine 55 has an overview of technology journalist Bill Thompson’s conference presentation on ‘What has the internet ever done for me?’ It’s an excellent summary of the internet’s brief history and its impact on society. Go to  our Media Magazine archive , click on MM55 and scroll to page 13 to read the article ‘What has the internet ever done for me?’ Answer the following questions: 1) Looking over the article as a whole, what are some of the positive developments due to the internet highlighted by Bill Thompson? The network doesn't care what the data means or how it is used Stay connected 2) What are the negatives or dangers linked to the development of the internet? Impossible to stop spam, abuse, or trading of images The way it is regulated an controlled has major impact on our lives bullying, abuse and pornography and extremists 3) What does ‘open technology’ refer to? Do you agree with the idea of ‘open technology’? It refers to the belief that if we want an op...
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Industries: Appeal of print

  Work through the following tasks to complete your work on magazines. You will find the reading gives you a brilliant insight into a vital aspect of media - the power of independent institutions. 1) Writer's Edit journal article Read this excellent  Writer's Edit academic journal article on the independent magazine industry  and answer the following questions: 1) What is the definition of an independent print magazine? A magazine published without financial support 2) What does Hamilton (2013) suggest about independent magazines in the digital age? Small printed magazines are growing faster Calls it a global niche 3) Why does the article suggest that independent magazines might be succeeding while global magazine publishers such as Bauer are struggling? They are using the digital media to their advantage unlike Bauer 4) What does the article suggest about how independent publishers use digital media to target their niche audiences? With strong collaboration 5) Why is it ...
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